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Dr Silveira is an academician with a flair for writing. He holds a PhD in Management and has written research articles for UGC and Scopus journals. A voracious reader he has contributed to many a newspaper both freelance and management articles. He is also a columnist for a popular Goan magazine.
- PAPER'S PRESENTED AT CONFERENCES
• Presented paper on Women in the Tourism Sector in Goa at UGC National Seminar, MES College (Feb 2011).
• Contributed articles to in-house journal Ankur (2011, 2013).
• Presented paper on Medical Representatives’ Role in New Product Acceptance at International Academic Conference, organized by Universal Research Foundation (Jan 2018).
• Presented paper on Effects of Samples & Visits on High-Priced Drug Acceptance at International Conference by Institute of Technical and Academic Research (Dec 2019).
• Presented paper on Medical Representatives & High-Priced Prescription Drugs at International Research Conference by Academics Conference Network (Dec 2019).
• Presented paper on Impact of Training & Development on Employee Engagement at National Conference, Gujarat University (Nov 2021).
• Presented paper on Customer Attraction Strategies in Consumer Durable Retail at National Conference, KS School of Business Management and Information Technology (Nov 2021).
• Presented paper on Customer Services in Pharmacies at International Colloquium, GLS University (Jan 2022).
• Presented paper on Online Drug Store Delivery: Need of the Hour? at International E-Conference, Thakur College of Science and Commerce (Feb 2022).
• Presented paper on Optimizing Pharma Inventory in Goa at International Conference, Maharani Cluster University (Nov 2023).
• Presented paper on Multidisciplinary Education in Management Programs at 16th IQAC National Conference, Kristu Jayanti College (Apr 2024).
• Presented paper on Medical Representatives’ Influence on Doctors’ Prescriptions at ICEBS 2024, Kristu Jayanti College (Sept 2024).
• Presented paper on Employee Attrition in Goan Hospitality Industry at International Conference, St Joseph’s University (Mar 2025).
• Presented paper on “An exploratory study on the etiology of burnout among healthcare workers in Goa: A Thurstone Case V approach” at the Departments of Psychology and English, DCT’s Dhempe College of Arts and Science, Miramar-Goa in collaboration with Sangath, Goa and Manipal Hospital, Goa (Feb 2026).
- FDP'S ATTENDED
• “Role of Teachers in Quality enhancement and Accreditation” from May 11th to May 18th 2020 organized by Kristu Jayanti College, Bengaluru.
Certificate number: FDPEC110520489
• “ Building an Optimal Portfolio in the Post COVID 19 World” from May 21st to 28th 2020 organized by Kristu Jayanti College, Bengaluru.
Certificate number: FDPSM210520025
• “ Inclusive Research Methods” from June 17th -24th 2020 organized by Kristu Jayanti College, Bengaluru.
Certificate number: IRM170620024
• “ Innovative teaching approaches in Management studies and Social sciences” from 11th Nov to 18th Nov 2024 organized by DCT’s Srinivassa Sinai Dempo college of Commerce and Economics, Dept of Business Administration
• “ AI Driven Innovative Teaching Approaches in Management Studies & Social Sciences” from 6th to the 13th October 2025 organised by Dempo AI Business School of DCT’s Srinivassa Sinai Dempo college ( Autonomous ) , Goa.
- SEMINARS, WORKSHOPS & CONFERENCES ATTENDED
• Participated in a two day webinar : Navigating the Pathways of Research Publishing in Scopus - indexed journals organized by the Research and Consultancy cell of Vidya Prabodhini College,Goa in 2021.
• Participated in the Moodle learning Management System training organized at Sri Ramakrishna College of Arts and Science for Women from 29th April -4th May 2020 with course material provided by the Spoken Tutorial Project , IIT Bombay.
• Participated in the 2 day UGC sponsored National Seminar on '˜Impact of tourism on women' organized by the department of Travel and Tourism at MES College of Arts and Commerce, Zuarinagar, on the 25th an d 26th February 2011.
- PUBLICATIONS
• “Medical Representatives’ Influence on Doctors’ Prescription Behavior (Private vs. Public Healthcare).” Sustainable Digital Technology and Ethics, vol. 236, July 2025, pp. 451–463.
• “Factors Influencing Shopping Behavior in Goa’s Retail Sector.” Review of Professional Development, vol. 23, no. 1, 2025.
• “Is Medical Tourism the Need of the Hour in Goa?” Library Progress International, vol. 44, no. 3, 2024. (Scopus)
• “Multidisciplinary and Transdisciplinary Education in Management Programs.” IJR Granthaalayah, vol. 12, no. 9, 2024.
• “Money Management and AI: Implications.” International Journal of Communication Networks & Information Security, 2024. (Scopus)
• “Optimizing Inventory for Medical Drugs in Goa Pharma Retail.” Sys Rev Pharm, vol. 15, no. 3, 2024.
• “Factors Determining Retail Store Selection.” IJSRM, vol. 11, no. 9, 2023. (UGC CARE)
• “Decoding a Doctor’s Prescription.” Jindal Journal of Business Research. (UGC CARE)
• “Customer Perception of Pharmacy Services.” PIMT Journal of Research, 2022. (UGC CARE)
• “Performance Appraisal Methods in Goa Service Industry.” Jindal Journal of Business Research, 2022. (UGC CARE)
• “Training and Development Impact on Employee Engagement.” International Journal of Special Education, 2022.
• “Online Drugstore Delivery: A Study.” Asian Journal of Organic & Medicinal Chemistry, 2022. (UGC CARE)
• “Supervised vs. Non-Supervised Employees: A Comparative Study.” IJR Granthaalayah, 2021.
• “Medical Representatives and High-Priced Drug Acceptance.” IJR Granthaalayah, 2021.
• “Pharmacist Characteristics and Drugstore Productivity.” Test Engineering & Management, 2020.
• “Medical Representative Characteristics Influencing Prescription.” Journal of Management, 2020.
• “Samples and Visits Impact on Drug Acceptance.” Test Engineering & Management, 2020.
• “Gifts and Sponsorships Influence on Drug Acceptance.” International Journal of Management Studies, 2019. (UGC)
• “Medical Representatives and New Product Acceptance.” Published in multiple peer-reviewed journals, 2017.
- BOOK / CHAPTERS
• Research paper is published in the E-Book titled “Contemporary Practices in Management and Information Technology” with ISBN No.978-93-92008-00-9 published by K. S. School of Business Management and Information Technology, Gujarat University, Ahmedabad. Link for the E-Book is as follows:
Link: https://drive.google.com/file/d/1OK9s6hiRd_Dv6akz6K1Buy1Wbsp8LcN1/view
- WORK HISTORY
• German Remedies Ltd., Goa, Sept 1990-June1991 , Apprenticeship/Production Trainee
• CFL Ltd. Panjim, Goa , Aug1993-Dec1993, Executive Assistant
• Cipla Ltd., Mumbai Dec 1993-Nov2000 , District Manager
- NATIONAL / STATE LEVEL ACHIEVEMENTS
• Awarded the best research paper in Management and Entrepreneurship Thematic Areas -Tracks- Academician/Professional/Industry Delegate category for the paper titled ' Best services given to customers in a pharmacy: A Study' in the Two days Virtual International Colloquium on Recent advances in Accounting, Management, Communication and Technology on 29th and 30th January 2022 organized by GLS University, Faculty of Commerce-SMPIC & Ahmedabad branch of WIRC, ICAI.
• Twice 1st Prize Winner in an All Goa Short Story, Essay Writing Contest at Navhind Times.
• 'Student of the Year Awards' for general proficiency at High School.
