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Melissa Fernandes is an Assistant Professor in the Department of Commerce, with teaching experience at both undergraduate and postgraduate levels in colleges affiliated with Goa University. She holds a Master of Commerce (M.Com.) degree from Goa University and has qualified the Goa State Eligibility Test (SET).
Her teaching areas include Marketing, Consumer Behaviour, Entrepreneurship, Business Documentation, Direct Taxes, Security Analysis and Portfolio Management, and Management of Mutual Funds. She follows a student-centred approach, combining case studies, discussions, presentations and technology-enabled methods to connect theoretical concepts with practical applications.
Melissa contributes to academic and institutional activities through student mentoring, the organisation of seminars and workshops, and participation in faculty development programmes and research initiatives. Her research interests include consumer behaviour, digital marketing, entrepreneurship and contemporary business practices.
Committed to academic excellence, she creates an engaging learning environment that encourages critical thinking, ethical values and practical skills, preparing students for careers in an evolving business world.
- CONFERENCE PRESENTATIONS
• 2024: “Understanding Goa’s Consumer Outlook on Online Food Delivery Applications”. Level: National
• 2024: “Factors Impacting OTT Subscription Choices in Goa: A User Behaviour Analysis”. Level: National
• 2024: “Purchase Intention towards Carbonated Drinks in Goa”. Level: National
• 2024: “Influence of Consumer Environmental Perception on Green Product Purchasing in Goa”. Level: National
• 2024: “Exploring Brand Loyalty in Consumer Durables: A Study of Post-Purchase Behaviour in Goa”. Level: National
• 2024: “Health Insurance in Goa: A Study on Consumers’ Purchase Intent and Satisfaction”. Level: National
• 2024: “Investigating Learners’ Satisfaction towards Online Learning Applications in Goa”. Level: National
• 2024: “Exploring Consumers’ Perception towards Kirana Stores in Goa”. Level: National
• 2021: “Factors Influencing Consumers’ Choice of Indian Cosmetic Brands: An Empirical Study”. Level: International
• 2020: “Factors Influencing Customers to Visit Co-operative Banks in North Goa”. Level: National
• 2020: “Challenges Faced by Consumers in the Digitization Era: A Study of Ponda Taluka”. Level: National
• 2018: “Shareholders’ Perception towards Corporate Social Responsibility in Goa: An Empirical Study”. Level: National
• 2018: “Socio-Cultural Impact of Tourism in Goa: A Case Study of Agonda Village, Goa, India”. Level: National
• 2018: “Perception of Retailers towards the Public Distribution System in Goa: A Case Study Analysis”. Level: International
• 2018: “Customer Satisfaction towards the Public Distribution System in the State of Goa”. Level: International
• 2017: “Self-Help Groups as a Tool for Women’s Empowerment through Women’s Entrepreneurship”. Level: National
• 2017: “Problems and Challenges Faced by MSMEs in the State of Goa”. Level: National
• 2017: “Demonetization and Its Impact on Beach Shack Business in the State of Goa: An Empirical Study”. Level: State
- PUBLICATIONS
• 2021: “Factors Affecting Customers’ Purchase Decision of Wrist Watches: An Empirical Study”. Zantye’s International Journal of Commerce and Management. ISSN: 2454-6526
• 2021: “An Empirical Analysis of Factors Affecting Consumer Buying Behaviour towards Goa State Cooperative Milk Producers Union Limited (Goa Dairy)”. Zantye’s International Journal of Commerce and Management. ISSN: 2454-6526
• 2018: “Customer Satisfaction towards Public Distribution System in the State of Goa”. AJANTA—An International Multi-disciplinary Quarterly Research Journal. ISSN: 2277-5730
- BOOK / CHAPTERS
• 2020: “Challenges Faced by Consumers in the Digitization Era: A Study of Ponda Taluka”. In Digital India: Initiatives, Issues and Challenges. Broadway Publishing House. ISBN: 9789380837789
• 2017: “Self Help Group as a Tool for Women Empowerment through Women Entrepreneurship”. In Deliberating Entrepreneurship Development in a Liberalised, Privatised and Globalised India. Sharayu Prakashan. ISBN: 978-93-87498-03-07
• “Consumer Perception towards Electronic Payment App: A Case Study of Pune”. In Young Researchers. M.E.S. Garware College of Commerce, Pune. ISBN: 978-81-955505-1-7
• “Impact of Online Classes on Students in the Era of COVID-19 Pandemic (With Special Reference to College Students)”. In Young Researchers. M.E.S. Garware College of Commerce, Pune. ISBN: 978-81-955505-1-7
• “The Effect of Google Pay on Customer Satisfaction: A Case Study of Goa, India”. In Young Researchers. M.E.S. Garware College of Commerce, Pune. ISBN: 978-81-955505-1-7
• “Understanding Consumer Buying Behaviour towards Johnson and Johnson Baby Care Products”. In Young Researchers. M.E.S. Garware College of Commerce, Pune. ISBN: 978-81-955505-1-7
- RESEARCH AREA
Marketing and Consumer Behavior
- ORCID ID
0000-0002-4724-7831
