Investigating Digital Marketing (L3) - Specialist Award

The Pearson BTEC International Level 3 Specialist Award in Investigating Digital
Marketing allows learners to develop an understanding of how to use digital marketing and how this has evolved over time and the different tools and content options that are used to target a key customer segment.
The qualification introduces key concepts associated with digital marketing, including the impact of digital marketing and the effects on customers and the effective use of digital marketing tools and content.

ABOUT PEARSON
Pearson is the world's leading learning company and UK’s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked, with 35,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning. The learner is at the centre of everything that is done, because wherever learning flourishes, so do people.
Pearson UK has its 1st international Centre at Goa, managed by RIMS International School & Junior College, Mumbai.

Features & Highlights Admission Process Prerequisites & Eligibility Syllabus

FY Application Fee ₹ 0

FY Academic Fee 60 hours

Description ₹ 35000

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  • Full time direct instruction in classrooms conducted by experienced industry professionals.
  • Practical qualifications with a focus on flexible learning and independence.
  • Prepare students for employment; courses can develop a student’s employability skills as they offer the experience of real-life practical tasks.
  • The assessment is largely based on regular coursework and work experience.
  • On enrollment learns have access to Global centres and resources
  • Internationally reputed with 40 years of success, recognized in over 70 countries.
  • Documents required
    - Aadhar card ( Parent/Guardians Aadhar card as well in case of minor)
    - Last Report card / Mark sheet
    - One passport size photograph
  • 16+ years and above.
  • Fluency in written and spoken English
  • Personal laptop to class is mandatory for direct instruction in classrooms
  • Admission forms are available at the RIMS desk located at
    Directors Office,
    Ground Floor, Don Bosco College Panjim
    Mobile No +91 74984 75308
    Email - [email protected]
  • Principles of digital marketing
  • Evolution of digital techniques
  • Social media engagement with different customers
  • Digital technology changing customer behaviour
  • Digital marketing toolbox
  • Digital marketing tools usage for a range of customers
  • Content options for digital marketing tools
  • Producing successful digital marketing content
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