In an era dominated by digital media and constant connectivity, content creation has evolved into a dynamic and influential force. The landscape of content creation is witnessing a paradigm shift, marked by innovation, diversity, and a surge in creativity. With this as the backdrop, the Literary Committee of Don Bosco College, Panjim, organised a one-day workshop, on January 29, 2024, at Sunaparanta, Centre for the Arts, for the first-year students of the BCA and BAMC courses. Resource persons for the workshop were social media marketing professional and content creator, Flexcia Dâ€™souza and Aviral Gurung from Urban Crew Production.
The workshop began with Flexcia Dâ€™souza shedding light on the concept of content creation and blogging in particular. She shared her experiences of working with various companies and churning out content specific to brands, regions and target audiences. Students learned about boosting posts on social media platforms for better coverage, how to plan a social media calendar and create posts based on the clientâ€™s requirements.
Aviral Gurung began his session by asking how many of the students have made reels and then went on to explain the various software used for editing, and creative editing techniques to use in order to make engaging videos for social media. He touched upon how to create a reel; the concept, planning, shooting and editing involved in the process; shooting techniques to be used and cinematic video making, etc. The resource persons then conducted a screening of various videos and reels created by them for digital marketing. They explained the concept and ideas behind each shot, and the lighting used to emphasise the footage used in the reels and videos. The screening was followed by a question and answer round.
The session ended with the resource persons giving students a reel-making activity. Students had to gather images and footage at Sunaparanta, Centre for the Arts, and make a reel with a theme of their choice. The session was attended by 64 students.